Career coaching for designers & tech professionals

The work isn't
the problem.
The identity is.

You're good at what you do. But somewhere between the work and the room, something's getting lost.
That's what we fix.

Chris Goodwyn
Currently accepting clients

You've done the work. You're not getting seen for it.

  • Strong craft, invisible leadership Your portfolio is solid but you keep getting passed over for senior roles.
  • IC-to-leadership gap You've been promoted into management but nobody prepared you for what it actually means.
  • Layoff or pivot You know you're capable of more - you just can't articulate it to anyone who needs to hire you.
  • Burnout without a way out You've lost the thread of why you got into this in the first place.

Inner work and outer work - together.

Most coaching fixes your resume. That's not what this is. We'll do the tactical and the human work side by side, because one without the other doesn't hold.

01 · Clarity

Find the real problem

Values work, honest career audit, and defining what you actually want - not what you think you should want.

02 · Identity

Change how you see yourself

Identify the saboteur voices keeping you stuck. Connect to the version of yourself that already knows what to do.

03 · Positioning

Close the gap with the market

Portfolio, resume, LinkedIn, interview prep - all of it built from the inside out, so it actually sounds like you.

Two kinds of work.

Every engagement can include both, or you can go deep on just one. Here's the difference.

Mentorship

This is strategy.

Portfolio, resume, LinkedIn positioning. Interview prep that comes from self-trust, not memorized answers.


  • Portfolio critique and positioning
  • Resume and LinkedIn deep-dive reviews
  • Interview prep rooted in who you actually are
  • Job search strategy and offer navigation

Coaching

This is the inner work.

The question nobody else is asking you. This is what can really flip your story around - and it's what I care about most.


  • Values work - what actually fulfills you
  • Surface the saboteur voices keeping you stuck
  • Connect to your Inner Leader - the part that already knows
  • Build the self-trust to act from clarity, not fear

I've been where you are.

Chris Goodwyn headshot

I spent 20+ years on the other side of coaching - leading design teams, sitting in interviews, watching talented people get passed over not because they weren't good enough, but because they couldn't articulate who they were becoming.

Now I coach designers and tech professionals through the exact transitions I've seen derail good people. Not from a credential - from experience.

20+Years in design leadership
Top 1%Mentor on ADPList

Real conversations. Real shifts.

Chris delved deep into my concerns and helped me develop smart communication strategies with colleagues and my manager. His rich experience provided a bird's-eye view for designers who are at a crossroads.

DW

Dee W.

Product Designer

Chris was incredibly resourceful, detail oriented, and genuinely encouraging. His commitment stood out - joining the call at 9:30 PM to support fellow designers shows his dedication.

JC

Jac C.

UX Designer

Stop navigating this
alone.

30-minute call. No pitch. Just a real conversation about where you are and whether this is the right fit.

My calendar is open. Let's talk.